Published on April 13, 2011 in Diplomatic Pouch
When I first joined the Embassy of Afghanistan in Washington, D.C., in 2004, as director of government and media relations, the embassy lacked everything from a basic management structure to carry out its routine diplomatic activities to a website that could help facilitate customer service online. The concept of public diplomacy through direct dialogue with the American people — explaining to them our shared interests in securing the future of Afghanistan — was unknown.
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